Sandrysabel Ortiz is the 24 year old young woman entrepreneur behind Heel Condoms. She has a Bachelors Degree in finance from the University of Puerto Rico, spent two summers as an intern in Wall Street with investment banking firms Goldman Sachs and Citigroup and then worked with an investment banking firm specialized in distressed assets.

After almost a year of working for this last firm, she quit her well paid job to venture into the Womens Footwear Industry with her own line of shoes. At the same time she was finishing an International Business Management Certificate Program at Georgetown University. Like all women, she wanted to fit her closet of shoes into her suitcase, that's when Heel Condoms was born. She thought: "If we dress up, why not dress up our shoes?"

Aside from making your shoes different, Heel Condoms protect the heel, hence the name "condom". The name was chosen wisely to serve as a publicity stunt and have it be in everyone's head, whether they loved it or hate it. We needed the name to be memorable and Heel Condoms is just that! She knew the name would create a viral effect in terms of marketing in blogs, Internet pages and social webs such as Facebook and Twitter, she explained.

Another upside of the name is its ability to indirectly promote safe sex practices, which is currently a crucial issue. Women love being asked about their shoes, just so they can say: "Its not the shoe you like, it's the condom!?" Therefore, Heel Condoms is not only used as a fashion statement around the world but also as a conversation piece or a simple ice breaker!